HERDSENSE
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ZIZIAN (PTY) LTD · EST. 2021 · SOUTH AFRICA

WE MAKE

FARMERS

UNSTOPPABLE.

HerdSense is built by Zizian — a South African technology company obsessed with one question: why do farmers still lose cattle to theft and disease when the technology to stop it exists?

COMPANY PROFILE
COMPANYZizian (Pty) Ltd
REG NO2021/435383/07
COUNTRYSouth Africa
FOUNDED2021
PRODUCTHerdSense Livestock Platform
STAGEMVP · Pilot Deployment
MARKET14M cattle · 30K farms
CONTACTmalkey@zizian.co.za

THE PROBLEM

South Africa
bleeds livestock.

South African farmers lose billions every year to two preventable problems: theft and undetected disease. The tools to stop both exist — GPS, LoRa radio, temperature sensors — but nobody had combined them into a product designed for African conditions: no cell signal, extreme heat, rough terrain, and cattle worth a year's salary each.

Existing trackers need a SIM card per animal (R200/month, per cow), have 6-month batteries, and were designed for European farms with 4G coverage everywhere. They don't work here. We built HerdSense because we needed it to work here.

R4.5B

lost to livestock theft in SA yearly

14M

cattle with no digital identity

70%

of disease goes undetected until visible

0

affordable LoRa livestock trackers pre-HerdSense

OUR MISSION

Every African farmer deserves to know where their animals are — in real time.

"Livestock is the savings account, the pension fund, and the pride of millions of South African families. When a cow is stolen or dies from an undetected illness, a family doesn't just lose an animal — they lose years of work. HerdSense exists to stop that."

Malcom Miya

Founder & CEO, Zizian (Pty) Ltd

Honest Technology

We don't build for demos. Every HerdSense feature exists because a real farmer needed it. If it doesn't solve a problem in the field, it doesn't ship.

Farmer First

Our customer isn't a VC pitch deck. It's a farmer awake at 3am wondering if his cattle are still in the paddock. That farmer is who we build for.

Africa-Designed

Most agricultural tech is designed for Europe and sold into Africa. We start from African conditions — no signal, harsh weather, community farming structures — and work outwards.

Privacy & Data Ethics

Farmer data belongs to the farmer. We never sell, share or monetise your herd data. POPIA compliant. Your livestock is your business, not ours.

THE TEAM

People who
actually care.

HerdSense isn't built by people who read about farming. It's built by people who grew up near farms, work with farmers, and won't stop until South African livestock is fully protected.

MM

Malcom Miya

Founder & CEO

FOUNDERCEOARCHITECT

Systems Architecture · Business Strategy · Farmer Relations

Malcom built HerdSense after witnessing first-hand the cattle theft crisis devastating communities across KwaZulu-Natal. A systems thinker with deep roots in the agricultural technology space, he designed the HerdSense platform architecture from the ground up to solve specifically South African problems.

ZT

Zizian Tech Team

Engineering & Hardware

HARDWAREFIRMWARECLOUD

LoRa Firmware · Cloud Platform · PCB Design · Embedded Systems

Our engineering team designed the HerdSense smart ear tag from component level — ATGM336H GPS module, Reyax RYLR998 LoRa transceiver, STM32L072 microcontroller, and dual ER14505 Li-SOCl₂ batteries. Every hardware decision trades off battery life, field durability and cost.

VA

Veterinary Advisory

Animal Health Partners

VETERINARYCLINICALADVISORY

Health Algorithm Design · Disease Threshold Calibration · Clinical Validation

HerdSense temperature thresholds and activity anomaly algorithms were developed in collaboration with veterinary partners who understand the clinical reality of bovine disease in South African conditions — from East Coast Fever to Foot and Mouth. Our health detection is clinically grounded, not guesswork.

GA

Government & NGO Advisory

Agricultural Policy Partners

GOVERNMENTNGOCOMMUNITY

DAFF Alignment · Community Deployment · Tribal Authority Relations · Grant Applications

HerdSense works with government departments, agricultural cooperatives and NGOs to deploy the community livestock intelligence platform (Stage 1 digital records). Our Chief dashboard is designed to meet Department of Agriculture reporting requirements and integrate with existing livestock registration programmes.

THE HARDWARE

Every component
chosen for a reason.

The HerdSense ear tag is a precision instrument. Not a repurposed pet tracker, not a prototype — a production-ready device designed specifically for livestock in African field conditions. Here are the specs.

GPS MODULE
ChipATGM336H
ProtocolNMEA 0183
Accuracy2.5m CEP
Cold start32s
Hot start1s
LoRa RADIO
ModuleReyax RYLR998
Frequency915MHz
Range15–25km
Max nodes1000/gateway
TopologyStar
MICROCONTROLLER
MCUSTM32L072
CoreARM Cortex-M0+
Flash192KB
Low-power<1µA standby
UARTFull duplex
BATTERY
Type2× ER14505 Li-SOCl₂
Capacity2.4Ah each
Voltage3.6V nominal
Life2.5yr @ 15min
Self-discharge<1%/yr
SENSORS
TemperatureMedical-grade NTC
Motion3-axis MEMS accel
Heart ratePPG optical
Accuracy±0.1°C
SamplingContinuous
BUILD
RatingIP68 waterproof
ShockIK08 impact
Temp range-40°C to +85°C
AttachmentEar clip
Weight<28g

ROADMAP

Where we
are going.

STAGE 1LIVE

Digital Records Ecosystem

  • Community household livestock registration
  • Digital ownership records replacing paper books
  • Chief dashboard with household wealth overview
  • Dispute resolution digital trail
  • NGO and government CSV reports
STAGE 2NOW

IoT Smart Ear Tags

  • GPS ear tag deployment on pilot farms
  • LoRa gateway installation and calibration
  • Real-time geofencing and theft alerts
  • Temperature and health monitoring
  • 2.5-year battery — no maintenance cycle
STAGE 3NEXT

Predictive Intelligence

  • ML-powered disease prediction from activity + temp patterns
  • Breeding optimisation from estrus detection algorithms
  • Predictive battery replacement scheduling
  • Automated vet summary report generation
  • Insurance integration for instant claim evidence
STAGE 4FUTURE

Continental Scale

  • Expand into Zimbabwe, Botswana, Namibia, Kenya, Nigeria
  • Multi-language support: Zulu, Xhosa, Sesotho, Swahili
  • Government livestock traceability programme integration
  • Carbon sequestration credit tracking via grazing data
  • Community microfinance backed by livestock collateral data

INVEST IN HERDSENSE

R50M–R100M
raising now.

14 million cattle. 30,000 commercial farms. R4.5 billion in annual theft losses. A market with no dominant incumbent. HerdSense is positioned to become the infrastructure layer for African livestock intelligence.

R825/cow/year amortised cost — easily affordable
SaaS recurring revenue + hardware margin model
Community deployments = high switching cost
Government & NGO co-funding pathways exist
Africa-wide expansion from South African base
Request Investor Deck

PARTNER WITH US

Grow your
reach with us.

We are actively looking for partners across the value chain — agricultural cooperatives, veterinary practices, farm finance providers, insurance companies, and tribal authorities.

Agricultural Co-ops

Bulk deployment + member rebates

Veterinary Practices

Referral programme + health data integration

Farm Finance / Banks

Bundle HerdSense with agricultural loans

Insurance Companies

Livestock theft + disease coverage products

Tribal Authorities / Chiefs

Community wealth tracking + government grants

Discuss Partnership

GET IN TOUCH

Talk to Malcom.
He answers.

No contact form that goes to a support queue. No sales team handoff. You call or email Malcom directly — the person who built HerdSense and who will personally help you understand whether it's right for your farm.

MVP PILOT

Start with 3 tags.

Pilot pack: 3 smart ear tags + 1 LoRa gateway. Deploy on your highest-risk paddock. See results in 24 hours.

3× Smart Ear TagsR2,000 each
1× LoRa GatewayR4,295
Platform SaaS (3 months)Included
Onboarding & TrainingIncluded
TOTALR9,500
Get Your Pilot Pack